The Herbalist

CBD research laboratory and retailer

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Target Funding

€ 1,500,000

Cannabis is an amazing plant with different use cases, but it’s been criminalized for years due its psychoactive THC (Tetra-hydro-cannabidiol) content, through a fierce lobbying activity by competitors in many industries (e.g. painkiller drugs), that could be disrupted by Cannabis and its derivatives. The “illegal” image of the leading retail networks selling Cannabis products, with core products for «hard smokers», reinforces this message. Instead, there is a growing demand for the healing and wellness properties of CBD (Cannabidiol).

Starting from current three shops in Italy and strategic agreements with established players in Cannabis R&D (Phareco Labs) and farming, TheHERBALIST aims at building a retail network with 100+ own and franchised outlets, seamlessly integrated with R&D and manufacturing.

Click the link to Vimeo on the right side of this screen to meet the founders.

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