Successfull experience in Brand re-launch and Company turnaround
In 1992 he joined the De’ Longhi Group where, in 1996, he was appointed International Sales Director. In 2000 he moved to Paris as Commercial Director EMEA of Brandt-Moulinex and, in 2002, he was appointed CEO of Ocean - San Giorgio.
From 2002 to 2006 he worked in the UK as international Commercial Director of Kenwood LTD, re-designing the positioning of the Brand, which went on to become European leader in food preparation.
In March 2006 he joined Gruppo Coin with the role of General Manager of Coin Department Store to re-define the Brand’s positioning and business model.
After the acquisition of Upim he took the responsibility for Upim and also put in place the start up of Excelsior Milano Luxury format.
Since November 2011 he has been General Manager of OVS , brand leader in Italy in the value fashion retail sector, opening more than 200 new Stores in Italy and abroad and clearly positioning OVS as Value Fashion Retailer with a consistent increase in market share and profitability.